WHEN YOU CARE ENOUGH TO SEND THE VERY BEST
Take a classic Hallmark tagline and make it modern for 2024.
Cards are for everyone, and with this campaign, we wanted to bring to life the idea that cards let you share more of who you are—no matter who you are. When you send the very best, you give a little bit of yourself (and your heart) to someone you care about. So, make the card your own, and make their day.
There aren’t many words in these videos, but that’s on purpose. To make these vignettes feel like everyday, slice-of-life moments of caring, we decided on natural sound…and that little girl’s giggle. You can’t help but crack a smile at that!
Video concepting and editorial: me!