HERE’S TO THE JOYMAKERS
For Hallmark’s 2024 holiday season anthem, we use UGC, behind-the-scenes content, and new product footage to create a spot that celebrates the “joymakers”—our consumers AND the creative folks at Hallmark who make it possible for our consumers to live their holiday dreams! Together, they create the magic that only comes once a year at Christmas.
Concept, script and voiceover direction: me!