HALLMARK CORPORATE SUSTAINABILITY
As a writer for Hallmark’s in-house agency, I don’t just work on marketing campaigns. Sometimes, I also get to work on internal editorial projects, like the branding and editorial work my team created for Hallmark’s corporate sustainability efforts.
We used our existing sustainability tagline as a launchpad and built a mission statement and supporting editorial for our internal partners to use.
Editorial strategy and copywriting: me!
